Gap to launch UK ecommerce website. As part of a drive to boost its online presence in the country, the firm’s new website will complement the US site, which posted sales of $224 million (£135.6 million) in the second quarter of 2009.
New Media Age reported that the website will be part of a number of digital campaigns that are set to start this week.
It revealed that the website “reflects the pop-up style of the concept stores by using a montage format that allows visitors who can’t visit the stores to learn more about Gap’s heritage and products”.
The online portal will feature photography of Gap stores in 3D as well as a Google Maps application to direct visitors to their nearest high street outlet.
This comes after a study by Nielson Online found that ecommerce customers want choice and value as well as convenience when purchasing goods and services on the internet.
